Who’s Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life. Richard Florida. Basic Books.

Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Book Cover Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
Richard Florida
Basic Books
March 11, 2008
Hardcover
384
9780465003525

If you were asked to make a list of life’s biggest decisions, what would you put at the top?

Which college to attend? What career to pursue? Whom to marry? Important choices all, but none is vital is the most critical decision you’ll ever make: where to live.

It’s a truism of the age of globalization that where we live doesn’t matter – we can work just as easily from a ski chalet in Whistler as in a house in Provence or an office in Toronto. Wrong, argues bestselling author Richard Florida. Globalization may open up more of the world to us, but it also makes plays a key factor in life. Where we live affects every other aspect of our lives: the people we meet, the “mating markets” in which we participate, and the jobs, networks, and careers accessible to us.

Based on more than twenty years of research, Who’s Your City? shows how a new economic unit – the mega-region – is the real driver of the global economy, and explains why mega-regions are diverging not only in economic specialization but even and personality. It’s this divergence that makes place so crucial to your happiness. Florida provides detailed rankings of the best places to live for every major stage of life, for both gay and straight singles and couples, for those on a budget and those likely not.

Where we choose to live is increasingly a crucial decision in our lives, and Who’s Your City? is the indispensable guide to making that decision intelligently.

Richard Florida is one of the world’s leading public intellectuals, and was named one of the Best and Brightest by Esquire magazine. He is a regular columnist for the Globe and Mail and author of the bestselling book The Rise of the Creative Class. He is the Director of the Martin Prosperity Institute and Professor of Business and Creativity at the University of Toronto’s Rotman School of Management. He is the founder of the Creative Class Group, located in Washington, D.C., Toronto, Pittsburgh, and Europe. He lives in Toronto with his wife, Rana.