Wharton School Publishing
September 27, 2004
Today, many companies have become powerfully averse to taking the risks that are central to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks upfront, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up – and sustain profit growth far into the future.
- A comprehensive framework for attacking high-risk, high-return opportunities – powerful new tools for sustaining long-term growth and profitability
- Clarifying and mitigating your real risks – understanding what is visible to your customer and how that affects your risk
- JetBlue vs. Southwest: more than one way to skin a cat – identifying multiple competitive objectives, and multiple ways to achieve them
- Tracking and reducing risks in real-time – discovering mistakes in assumptions or logic while there’s time to fix them
- Creative ways to leverage existing resources more effectively – reducing risk by avoiding unnecessary additional investments and what to do when you can’t
- Execution: getting your ducks in a row – creating an organization that can deliver on your high-value, low-risk strategies
- Reducing the hazards of growth and diversification strategies – planning to grow or extend your core markets
- Entering existing markets without the risk – finding more effective ways to overcome entry barriers
- Shaping new markets: products, processes, and platforms – what it takes to successfully create and dominate a new market
Sayan Chatterjee, Ph.D., is Professor of Management Policy at the Weatherhead School of Management, Case Western Reserve University. He has been doing academic research on the sources of business risk since the early 1990s and is now translating his breakthrough ideas into actionable information for business leaders and financial experts. In May 2003, he spoke at an invitation-only practitioner conference on risk, organized by the London School of Economics. His works are used in the curriculum of the Harvard Business School and have been cited in most leading textbooks on strategy. He also consults with leading middle-market firms and global corporations.